Social media etiquette 101
Do you have a small business and want to connect with customers on social media, but don’t know what to say?
Social media content – whether it’s a blog, tweet or video – doesn’t have to be complicated.
Simply think of it as a conversation. When you speak with customers, do you get tongue-tied? The answer is probably no.
But if you need some conversation starters, consider these questions.
What do you want your target audiences to know?
- What you have to offer
- Highlights of your products and services
- Helpful information related to your field of expertise
What do you want to know about customers?
- Likes, dislikes
- How you can help them, whether it’s through providing better customer service, better products or valuable tips.
And, as you’re creating these conversations, visualize yourself throwing a cocktail party.
As a good host, you wouldn’t dominate the discussion 100 percent of the time, would you? No, you’d be considerate of your guests, discussing your viewpoint and then listening to theirs.
And you certainly wouldn’t talk only about yourself and your business. That’s a mistake you can’t afford on social media. People won’t tolerate shameless self-promotion because they can find more interesting content in a nanosecond. It’s not like the ‘60s era of “Mad Men,” when there were only three TV networks and no DVRs to help consumers to speed through commercials.
Consistency also is important. You can’t expect to churn out brilliant blogs two days in a row and then forget about posting for two months. It’s the equivalent of running up to a guest, speaking non-stop for 10 minutes, then going mute for the rest of the party.
If you’re going to succeed at social media, you have to make a commitment to show up on a regular basis, whether it’s a monthly blog on LinkedIn or three posts daily on Twitter.
But making a commitment doesn’t mean that you should be deadly serious all the time. Some of the most successful brands engage consumers with humor.
So get out there and be creative! Just remember the three C’s – conversation, consideration and consistency.