Media Relations

I know what makes a good story. I know how to present compelling story ideas and visuals that attract local and national coverage, because as an editor, I had to select which stories to cover. I may be prejudiced, but I think journalists make the best PR people because we know the rules and understand the value of building media relationships that get results.

An effective PR person is your conduit to the media. That’s why I am constantly researching and forging new relationships with reporters at traditional and digital media to ensure that Pierman Communications can target the right media outlet for your story.

PR Tip

How to Craft a Successful TV pitch

Always remember that, when pitching the media, it’s important to consider what they want.

And what does TV news want most of all? Visuals, and lots of them.

Today’s audiences like action, and lots of it. With the advent of social media, attention spans are dwindling by the second. In order to grab and keep viewers, you have to keep offering information that is interesting and relevant.

No media outlet wants to air a static interview where you see only talking heads. Think about B-roll, background video that you can provide to help illustrate your story. Consider using statistics to create a graphic. Offer before and after photos, provide logos of your business, write bullet points that can be superimposed, or “supered,” onscreen, give them your web address, etc.

Most important, remember it’s not all about what you want. To successfully pitch a topic, consider what audiences want, and you’ll likely get the chance to tell your story.

What Sue’s Clients Say

“Sue has an extraordinary ability to connect with the media. She is gifted at finding angles that appeal to news directors and reporters and is meticulous in preparing her guests for interviews. Sue worked with Stillwaters Cancer Support Services to promote our annual Hospital Food Fight fundraiser. Not only did she secure a slot for us on The Morning Blend, our target audience, but she walked us through every aspect of the interview.

Immediately after the show aired, registrations and calls were coming in. We got rave reviews for our interview skills on the show, and it was all because of Sue’s expert coaching. She also helped promote the interview and the event via social media. I can’t recommend her highly enough - her media connections, media training, writing and editing are stellar.”

Theresa Reagan, Executive Director, Stillwaters Cancer Support Services, Waukesha, Wis.