Reporters are people, just like you and me. They are serious about their jobs, want to do good work and enjoy hearing compliments.
If you want to make a connection with a reporter, remember that.
Reporters often get… Continue reading
Should you ever go off the record?
This is a question PR pros and journalists can debate for hours.
Personally, I don’t recommend a client ever go off the record. There is just too much room for misunderstanding.
Some… Continue reading
What does it take to be an extraordinary public relations pro?
Talent? Writing ability? Great relationships with media? Sure. But you also need this: organization. As a public relations consultant, you must juggle multiple details for multiple clients.
Take just… Continue reading
There’s an adage that says the person who represents himself in court has a fool for a lawyer. The same is true of PR.
Everyone thinks they can write – after all, many people do it every day, right? But… Continue reading
PR people hear this dreaded phrase from clients all the time: “We need a press release.”
No, you don’t. You need relationships, because professional relationships with media translate into stories.
Notice that I said professional relationships. The fact that your… Continue reading
Do you have a small business and want to connect with customers on social media, but don’t know what to say?
Social media content – whether it’s a blog, tweet or video – doesn’t have to be complicated.
Simply think… Continue reading
I love media relations, and I count myself lucky to have had the pleasure of building relationships with many fascinating, funny reporters over the years, both as a journalist and as a communications pro.
Media relations is fast-paced and… Continue reading
The ability to crystallize your thoughts and speak in simple terms is one of the most important things I address during speaker and media… Continue reading
Your first thought is: “Cool!”
Your second is: “Now what?”
The good news is that you have an interview. The bad news is that you should never have… Continue reading