About Pierman Communications

MENeed help with writing, editing or proofreading? Feeling a need for speed when it comes to completing a feature story, speech, blog, news release, web content or newsletter? Want to pitch your story to print, broadcast or online media? Consider it handled.

I’m a multitasking writer, editor and public relations pro with special expertise in health care. I’ve spent more than 10 years as a PR professional at Aurora Health Care and Children’s Hospital, and as a volunteer for non-profits such as Easter Seals.

As a former newspaper journalist, I know what it takes to develop compelling story ideas and visuals that attract local and national coverage.

I provide one-on-one media training so that you will be well-prepared, articulate, knowledgeable and composed during interviews.

So think of us when you think communications of all kinds. Why? Because at Pierman Communications, LLC, we do things write. Clients include Harley-Davidson Motor Company, the University of Wisconsin-Milwaukee, Easter Seals Southeast Wisconsin, Rogers Memorial Hospital, Stillwaters Cancer Support Services, tax experts Hammernik & Associates and social media expert Phil Gerbyshak.

clientlogos

Want to connect? Call 262-955-TYPE or email me via my contact page.

Follow me on Twitter

Contact Sue

PR Tip

How to Craft a Successful TV pitch

Always remember that, when pitching the media, it’s important to consider what they want.

And what does TV news want most of all? Visuals, and lots of them.

Today’s audiences like action, and lots of it. With the advent of social media, attention spans are dwindling by the second. In order to grab and keep viewers, you have to keep offering information that is interesting and relevant.

No media outlet wants to air a static interview where you see only talking heads. Think about B-roll, background video that you can provide to help illustrate your story. Consider using statistics to create a graphic. Offer before and after photos, provide logos of your business, write bullet points that can be superimposed, or “supered,” onscreen, give them your web address, etc.

Most important, remember it’s not all about what you want. To successfully pitch a topic, consider what audiences want, and you’ll likely get the chance to tell your story.

What Sue’s Clients Say

“Sue has an extraordinary ability to connect with the media. She is gifted at finding angles that appeal to news directors and reporters and is meticulous in preparing her guests for interviews. Sue worked with Stillwaters Cancer Support Services to promote our annual Hospital Food Fight fundraiser. Not only did she secure a slot for us on The Morning Blend, our target audience, but she walked us through every aspect of the interview.

Immediately after the show aired, registrations and calls were coming in. We got rave reviews for our interview skills on the show, and it was all because of Sue’s expert coaching. She also helped promote the interview and the event via social media. I can’t recommend her highly enough - her media connections, media training, writing and editing are stellar.”

Theresa Reagan, Executive Director, Stillwaters Cancer Support Services, Waukesha, Wis.