About Sue Pierman
Sue Pierman honed her expertise in writing, communications and public relations at premier Wisconsin organizations such as Aurora Health Care and Children’s Hospital of Wisconsin, The Milwaukee Journal and Milwaukee Journal Sentinel. Pierman Communications services include media and public relations, media training, writing, editing, corporate communications, crisis communications, marketing communications, social media, web content and content management.
As a former journalist, Sue knows what it takes to develop compelling story ideas that grab the media’s attention, and she has a reputation for providing news outlets with clients who are well-prepared, articulate and knowledgeable during interviews. Locally, Sue has placed stories with Milwaukee Public Radio, TMJ4, Fox 6, WISN 12, CBS 58, WUWM-FM, M Magazine, the BizTimes, The Business Journal of Milwaukee and the Milwaukee Journal Sentinel.
In addition to local media coverage, Sue has placed stories with national media such as the Associated Press, USA Today, Parenting.com, Careerbuilder.com and national trade publications.
How to build relationships with reporters
Reporters are people, just like you and me. They are serious about their jobs, want to do good work and enjoy hearing compliments. If you want to make a connection with a reporter, remember that. Reporters often get a bad rap and are criticized for being inaccurate or ruthless. What some people …The inside story of ‘off the record’
Should you ever go off the record? This is a question PR pros and journalists can debate for hours. Personally, I don’t recommend a client ever go off the record. There is just too much room for misunderstanding. Some people will toss off a comment and then add: “By the …The PR skill you can’t live without
What does it take to be an extraordinary public relations pro? Talent? Writing ability? Great relationships with media? Sure. But you also need this: organization. As a public relations consultant, you must juggle multiple details for multiple clients. Take just one area of PR: media relations. I vet incoming media …